Web app · AI integration
Available for projects
Lead UI/UX Designer · Dubai, UAE
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00 / Selected work
8 projects shown
Web app · AI integration
Brand identity · Food tech
Mobile app · iOS & Android
Website · Media startup
Website · Luxury retail
Web app · Travel booking
Multi-platform · Healthtech
Website · Business setup
No projects in this category yet.
01 / What I do
4 disciplines
User interviews, usability testing and competitive analysis — turning real insight into design that works.
Pixel-precise interfaces with design systems that scale cleanly across every touchpoint.
Interactive prototypes that prove an idea before a line of code is written — saving build time and cost.
Scalable foundations that cut design cycles by 30% and keep teams visually aligned across products.
02 / Career
2016 — present
Knight Castle Real Estate · Dubai, UAE
Lifted engagement on high-profile real-estate projects by 20%. Built a comprehensive design system that cut design cycles by 30%, and ran usability testing to drive continuous improvement.
IqraHub Media Story · Dubai, UAE
Built the entire design foundation of a media startup, raising early engagement by 20%. Created a design system from scratch that cut design time by 30% and led research alongside the founders.
Switch Drivers · Remote, United Kingdom
Improved interfaces to lift engagement by 20% and developed a design system for consistency across a fast-moving remote team.
White Paper Alliances IT Services · Dubai, UAE
Delivered 20+ medium and large-scale projects, working closely with developers on design systems and functionality across regional and international work.
360 eLearning · Islamabad, Pakistan
Developed layouts for e-learning platforms in a team of four designers, delivering integrated educational design solutions.
Elocrafts & iFast Solutions · Pakistan
Started as a junior designer building expertise across apps and websites — and created the #1 top-selling product advertisement of 2018.
03 / Expertise
Tools & methods
A software engineering degree behind the design work — which is why handoff, feasibility and developer conversations tend to go quickly.
Education
04 / A little about me
I turn complex briefs into clear, memorable visual experiences. With a software engineering background and 5+ years across the UAE, UK and Pakistan, I sit between what users need and what the business is trying to do.
From real-estate platforms to AI-powered startups, every project gets the same treatment — deep research, deliberate design, and an obsessive eye on the detail.
Recruiter-ready résumé
Five-plus years across product, brand and design systems — currently leading multidisciplinary design at Knight Castle Real Estate in Dubai.
